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Natural Listings
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Natural listings refer to the non-paid list on search engine results pages, as opposed to the paid or sponsored listings (e.g. Google's Adwords), and are composed using the search engines own algorithm. |
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Where does your company feature in the natural listings in Google?
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Type in your company name, at what position do you appear? (eg 3rd)
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Type in your main brand/product name, at what position does it appear? |
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How well optimised is your site?
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Type in your main area of operation e.g. surgical products, clinical care, cardiology etc., at what position do you appear?
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How many competitors appear above you in this list?
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Put yourself in your customers’ shoes – think of a key word they would search for if they were looking for a product you sell. Type in this key word - at what position do you appear? |
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Google Adwords |
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This is a Pay Per Click (PPC) programme of advertising in which sponsored adverts appear on the right hand side of the Google Search page in conjunction with specific keywords or phrases. |
| 3. |
Do you have a Google Adwords account? Yes/No
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Yes
No
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If yes, type in your top three keywords, do your adverts appear on the first page of search listings? Yes/No
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| b. |
How many competitors appear above you?
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| c. |
On average, how many click throughs do you receive from your Google Advert? |
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Links |
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An important way in which Google calculates your position in the natural listings is through counting the number of legitimate external sites that link back to your website. |
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Type in the following phrase in to the search bar - link:www.yourwebsite.com (See example) Look at the blue bar directly above the natural listings. How many websites link back to your site? |
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Website
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In today’s digital environment a massive 750 million people are using search engines globally every month. Evidently a company’s website is an incredibly powerful marketing tool. In fact, how well optimised a site is can significantly affect a company’s success. |
| 5. |
How many flash images does your website’s home page contain?
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| 6. |
Does your home page contain text copy which you can highlight using your mouse? |
Yes
No
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| 7. |
Does this copy contain relevant keywords? |
Yes
No
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Online Marketing |
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Online advertising is an important method of building a brand online, directing traffic to your website and often generating sales leads |
| 8. |
If you use any of the following, what are your response rates? |
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HTML emailers [% response rate]
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Banner Advertising [ click throughs]
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Pod casts/Webinars [average number of registrants or viewers] |
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Your email address |
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